ABOUT REAL ZEPEDA TEQUILA
OUR FAMILY STORY
Explore the hows, whys, and Real Zepeda Tequila's commitment to producing only the highest quality and authentic craft tequila.
The agave we cultivate is nurtured in the central region of Tequila, Jalisco, recognized for its exceptional terrain and distinct soil that yields the most superior Blue Weber Agave globally.
A FATHER-AND-SON TEAM
HOW IT ALL BEGAN...
ABOUT THE "REAL"
Our purpose is to promote and preserve the culture and heritage of Mexico by bringing an authentic tequila experience to the market. We are committed to creating a sustainable business that positively impacts our communities by providing job opportunities for workers in Mexico and our immigrant community in the United States, particularly our Latino community.
To achieve our purpose and vision, we have a vertical integration business model that allows us to control the entire production process from the agave fields in Mexico to the bottle on the shelf in the United States. This ensures the quality of our product and enables us to provide fair wages and working conditions for our workers in Mexico.
We believe that a successful business should not only focus on profit but also create value for all stakeholders, including consumers, employees, suppliers, government, communities, investors, and shareholders. As part of our commitment to creating a social impact, we partner with organizations to empower minorities and create opportunities for youth.
We believe that our tequila brand represents our heritage and our goal is to promote and preserve our culture while creating a sustainable business that positively impacts our communities.
Our logo is more than just an image; it's a representation of our values, commitments, and the Zepeda family's heritage. It features the colors blue and silver, each with their own powerful meanings. Blue represents stability, tranquility, and positivity. Silver represents wisdom, elegance, and professionalism. The shield in the logo represents our family's values and virtues, as well as our commitment to caring for nature and promoting the circle of life. The seven agaves symbolize the planets and the four elements of nature, while the JIMADOR represents hard work, discipline, and the heart of our Tequila. At bottom, the initials OZ, in honor of the patriarch of the family. Oscar Mario Zepeda Rivas, born in 1942. He instilled in his descendants the values of honor, loyalty, and hard work, which are at the core of our business philosophy. Our logo is not just a symbol, but a representation of who we are and what we stand for. We are committed to being real and the empowerment of the Latinos in the United States and the hard-working people in Mexico.
WELCOME TO OUR FAMILY