ABOUT REAL ZEPEDA TEQUILA
OUR FAMILY STORY
Explore the hows, whys, and Real Zepeda Tequila's commitment to producing only the highest quality and authentic craft tequila.
#NoChaser
OUR PROCESS
The agave we cultivate is nurtured in the central region of Tequila, Jalisco, recognized for its exceptional terrain and distinct soil that yields the most superior Blue Weber Agave globally.
A FATHER-AND-SON TEAM
MEET THE
ZEPEDA
HOW IT ALL BEGAN...
ZEPEDA
ABOUT THE "REAL"
Our purpose is to promote and preserve the culture and heritage of Mexico by bringing an authentic tequila experience to the market. We are committed to creating a sustainable business that uplifts our communities by creating meaningful economic impact for workers in Mexico and supporting immigrant and Latino communities in the United States.
To achieve our purpose and vision, we have a vertical integration business model that allows us to control the entire production process from the agave fields in Mexico to the bottle on the shelf in the United States. This ensures the quality of our product and enables us to provide fair wages and working conditions for our partners in Mexico.
We believe a successful business goes beyond profit, it should create meaningful value for everyone it touches. This includes our consumers, employees, suppliers, communities, and partners on both sides of the border. At Real Zepeda, we are committed to honoring and uplifting culture by partnering with organizations that celebrate Latino heritage, support underrepresented communities, and inspire pride in the next generation.
We believe that our tequila brand represents our heritage, and our goal is to promote and preserve our culture while creating a sustainable business that positively impacts our communities.
OUR LOGO
Our logo is more than just an image; it's a representation of our values, commitments, and the Zepeda family's heritage. It features the colors blue and silver, each with their own powerful meanings. Blue represents stability, tranquility, and positivity. Silver represents wisdom, elegance, and professionalism. The shield in the logo represents our family's values and virtues, as well as our commitment to caring for nature and promoting the circle of life. The seven agaves symbolize the planets and the four elements of nature, while the JIMADOR represents hard work, discipline, and the heart of our Tequila. At bottom, the initials OZ, in honor of the patriarch of the family. Oscar Mario Zepeda Rivas, born in 1942. He instilled in his descendants the values of honor, loyalty, and hard work, which are at the core of our business philosophy. Our logo is not just a symbol, but a representation of who we are and what we stand for. We are committed to being real and the empowerment of the Latinos in the United States and the hard-working people in Mexico.
